The Marketing Beercast

Podcast

Episode #42 – How Offline PR And Marketing Affects Your Internet “Findability”

News coverage and events that happen offline affect your find-ability (and Google Rankings) online. Jerry and James talk about the big PR bomb that Jerry landed, and how it affected the way his website gets found. Even though the PR made a big splash in traditional media (newspapers), Jerry was experiencing some new found benefits online. Grab a cold... [Read more of this review]

Episode # 41 – The UFC, Zappos, and Website Bounce Rates

Two big companies, and one very simple statistic can teach you a lot about your business. Jerry and James discuss their upcoming outing to a UFC event, and also the focus on customer service in the Zappos culture and how they turned it into a huge payday when Amazon decided to buy them out. Then we talk about website bounce rates and how to increase... [Read more of this review]

Episode #40 – Building Curiosity And Exclusivity In Your Business

Take a lesson from Nordstrom’s most recent “look behind the curtain” sale. Jerry and James talk about creating some exclusivity in your business, and locking in your customers for life. And it all started when James’ wife dragged him to Nordstrom’s. Grab a beer and a notepad… this is good stuff! pp_flashembed( 'powerpress_player_534', {src:... [Read more of this review]

Episode #39 – Who Are The People Influencing Your Customers?

A huge oversight for many businesses is those people that influence the decisions of your customers. Your target market has a list of friends, family, and other people that influence their decisions. You need to take care of these people, and by making them happy, your customers will be more likely to buy from you. Great information, especially for... [Read more of this review]

Episode #38 How To Find The Hook For A New Product Or Service

Jerry helps James find the “hook” for a new service James is offering. Sometimes, as business owners, we get so closely tied to an idea, it becomes difficult to step back and really see what is going on. Jerry talks about what the consumers really want, and ultimately, tons of great information is revealed to help you find your hook. pp_flashembed( 'powerpress_player_536', {src:... [Read more of this review]

Episode #37 What’s On Our Plates-Using Press Releases and Podcasting

Jerry and James talk about what they are working on and share some insight on using Press Releases and setting up your own podcast. We don’t just sit around all day and drink beer. We also work hard on our “real” businesses. Jerry discusses some of his latest success with using press releases, and James talks about putting together... [Read more of this review]

Episode #36 Four Ways To Write A Book Quickly And Easily

You know you have a book idea in your mind… get it in writing and reap the benefits. Jerry and James discuss 4 distinct yet super simple ways to create a book. As you heard in Episode #35, a book is the quickest and easiest way to become known as an expert in your industry. So let’s get started… grab a beer, a pen, adn paper…... [Read more of this review]

Episode #35 Become a Celebrity Virtually Overnight

The quickest way to become an expert and gain celebrity status in your industry virtually overnight. James and Jerry give away two very smart and easy ways to become known as a celebrity in your industry. If you are looking for a way to splash in your industry, and set yourself apart, you absolutely have to listen to this strategy. Links mentioned in... [Read more of this review]

Episode #34 Finding The Hook For A New Business Part 2

Form The Erickson Marketing compound, Jerry and James put the finishing touches on finding a hook for Jason’s business. Inside, Jerry covers the two ways to create an instant hook/USP for any business, and pputs the nail in the coffin when it comes to Jason’s business, and how Jason can make a big splash very quickly. Links: Top Tech Secrets... [Read more of this review]

Episode #33 Finding The Hook For A New Business Part 1

A special episode from the Erickson Marketing compound. We finish off a six pack and 2 large pizzas in no time. Also, Jason Monogold joins us all the way from the Virgin Islands to talk about one of his new ventures and the need to find a hook to differentiate himself and create a big buzz around his new project. On a side note, if you haven’t... [Read more of this review]

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