April 2008

The Archives

• podcast

  Showing Your Personality

  04.29.08 | Permalink | Comment?

  James and Jerry push a little further into this subject as they talk about how important it is to reveal some of your personal details.
  These personal details tend to go a long way when it comes to your business and who does business with you.
  Do you have a topic you would like James and Jerry […]

   

   Showing Your Personality [15:59m]: Play Now | Play in Popup | Download (35)
  

• podcast

  Framing The Next Interaction With Your Clients

  04.22.08 | Permalink | Comment?

  James and Jerry started drinking a little early today, but it seems they gave some incredible insight about framing the next interaction, and discussed, in detail, how to always let your customer or client know exactly what is going to happen next. PLUS, Jerry lets you know about a future interaction to look out for!

   

   Framing The Next Interaction [25:59m]: Play Now | Play in Popup | Download (62)
  

• podcast

  Naming Your Business, Product, or Website

  04.11.08 | Permalink | Comment?

  James and Jerry discuss how a business should be named. James shares his 3 “don’ts” for naming anything, and Jerry talks about the process he and James went through to name one of his new business ventures. The key is to convey your benefits to a prospective customer, and quit worrying about what “sounds cool.”

   

   Naming Your Business, Product, or Website [25:29m]: Play Now | Play in Popup | Download (76)
  

• podcast

  Part 2-Creating a “Greased Chute” Website

  04.09.08 | Permalink | Comment?

  James and Jerry continue their discussion about attracting customers and getting what you want form them. They go deep into controlling the initial experience, and James coins a new phase… “The Tour of Testimonials.” Find out what it is, and how to use it.

   

   Part 2-Creating a "Greased Chute" Website [22:13m]: Play Now | Play in Popup | Download (69)
  

• podcast

  Part 1-Creating a “Greased Chute” Website

  04.07.08 | Permalink | 2 Comments

  James and Jerry talk about converting more website visitors to prospects and customers using a “squeeze” page, and a tunnel system. They also venture into Google adwords, and how to create a customer experience. Plus, How much did presidential candidate Barack Obama spend on Pay Per Click ads in February of 2007?

   

   Part 1-Creating a "Greased Chute" Website [24:15m]: Play Now | Play in Popup | Download (99)
  

The Marketing Beercast

The Best Business Ideas And Marketing Strategies On Tap

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What happens when two marketing experts get together over lunch and a few beers to talk about business? The ideas start flowing. Listen as James Erickson and Jerry Jones pull back the curtain to reveal some of today’s hardest hitting strategies... and have a few beers in the process.

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