James and Jerry discuss how a business should be named. James shares his 3 “don’ts” for naming anything, and Jerry talks about the process he and James went through to name one of his new business ventures. The key is to convey your benefits to a prospective customer, and quit worrying about what “sounds cool.”

Naming Your Business, Product, or Website [25:29m]:
Play Now |
Play in Popup |
Download (286)
Add your comment below, or
trackback from your own site.
Subscribe to these comments.
Be nice. Keep it clean. Stay on topic. No spam.
You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>