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podcast

Naming Your Business, Product, or Website

04.11.08 | Comment?

James and Jerry discuss how a business should be named. James shares his 3 “don’ts” for naming anything, and Jerry talks about the process he and James went through to name one of his new business ventures. The key is to convey your benefits to a prospective customer, and quit worrying about what “sounds cool.”

 
icon for podpress  Naming Your Business, Product, or Website [25:29m]: Play Now | Play in Popup | Download (286)

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« Part 2-Creating a “Greased Chute” Website
» Framing The Next Interaction With Your Clients