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Episode #40 – Building Curiosity And Exclusivity In Your Business

August 14, 2009 by James  
Filed under Audio, Podcast

1 Comment

Take a lesson from Nordstrom’s most recent “look behind the curtain” sale.

Jerry and James talk about creating some exclusivity in your business, and locking in your customers for life.

And it all started when James’ wife dragged him to Nordstrom’s.

Grab a beer and a notepad… this is good stuff!

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