Episode #42 – How Offline PR And Marketing Affects Your Internet “Findability”

August 25, 2009 by  
Filed under Audio, Podcast

News coverage and events that happen offline affect your find-ability (and Google Rankings) online.

Jerry and James talk about the big PR bomb that Jerry landed, and how it affected the way his website gets found.

Even though the PR made a big splash in traditional media (newspapers), Jerry was experiencing some new found benefits online.

Grab a cold one!

Episode # 41 – The UFC, Zappos, and Website Bounce Rates

August 18, 2009 by  
Filed under Audio, Podcast

Two big companies, and one very simple statistic can teach you a lot about your business.

Jerry and James discuss their upcoming outing to a UFC event, and also the focus on customer service in the Zappos culture and how they turned it into a huge payday when Amazon decided to buy them out.

Then we talk about website bounce rates and how to increase the time visitors stay on your site.

Episode #40 – Building Curiosity And Exclusivity In Your Business

August 14, 2009 by  
Filed under Audio, Podcast

Take a lesson from Nordstrom’s most recent “look behind the curtain” sale.

Jerry and James talk about creating some exclusivity in your business, and locking in your customers for life.

And it all started when James’ wife dragged him to Nordstrom’s.

Grab a beer and a notepad… this is good stuff!

Episode #39 – Who Are The People Influencing Your Customers?

August 12, 2009 by  
Filed under Audio, Podcast

A huge oversight for many businesses is those people that influence the decisions of your customers.

Your target market has a list of friends, family, and other people that influence their decisions.

You need to take care of these people, and by making them happy, your customers will be more likely to buy from you.

Great information, especially for service businesses.

Episode #38 How To Find The Hook For A New Product Or Service

August 6, 2009 by  
Filed under Audio, Podcast

Jerry helps James find the “hook” for a new service James is offering.

Sometimes, as business owners, we get so closely tied to an idea, it becomes difficult to step back and really see what is going on.

Jerry talks about what the consumers really want, and ultimately, tons of great information is revealed to help you find your hook.

Episode #37 What’s On Our Plates-Using Press Releases and Podcasting

August 4, 2009 by  
Filed under Audio, Drink And Grow Rich, Podcast

Jerry and James talk about what they are working on and share some insight on using Press Releases and setting up your own podcast.

We don’t just sit around all day and drink beer. We also work hard on our “real” businesses.

Jerry discusses some of his latest success with using press releases, and James talks about putting together a program for those who want to start a podcast.

Stay tuned, it’s about to get crazy!

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