The Marketing Beercast » Audio http://marketingbeercast.com Drink And Grow Rich! Thu, 12 Aug 2010 15:03:52 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://marketingbeercast.com/feed/podcast/ James and Jerry follow in the footsteps of the great ad men of the 1960s by talking business over a few beers. This is where some of the truly great ideas came from then, and that is where they come from now. Be prepared to be Offended, Intoxicated, and Enlightened. Best served chilled. Check out MarketingBeercast.com for even more content and members only beercasts and tools. James Erickson and Jerry Jones yes James Erickson and Jerry Jones marketingbeercast@gmail.com marketingbeercast@gmail.com (James Erickson and Jerry Jones) 2009 Drink And Grow Rich! Listen to The Marketing Beercast now! business, marketing, free podcast, beercasting, investing, entrepreneur, free audio, advertising The Marketing Beercast » Audio http://marketingbeercast.com/images/beercast144.jpg http://marketingbeercast.com/categories/audio/ Episode #42 – How Offline PR And Marketing Affects Your Internet “Findability” http://marketingbeercast.com/audio/episode-42-how-offline-pr-and-marketing-affects-your-internet-findability/ http://marketingbeercast.com/audio/episode-42-how-offline-pr-and-marketing-affects-your-internet-findability/#comments Tue, 25 Aug 2009 22:52:42 +0000 James http://marketingbeercast.com/?p=317 News coverage and events that happen offline affect your find-ability (and Google Rankings) online.

Jerry and James talk about the big PR bomb that Jerry landed, and how it affected the way his website gets found.

Even though the PR made a big splash in traditional media (newspapers), Jerry was experiencing some new found benefits online.

Grab a cold one!

]]> http://marketingbeercast.com/audio/episode-42-how-offline-pr-and-marketing-affects-your-internet-findability/feed/ 0 News coverage and events that happen offline affect your find-ability (and Google Rankings) online. - Jerry and James talk about the big PR bomb that Jerry landed, and how it affected the way his website gets found. News coverage and events that happen offline affect your find-ability (and Google Rankings) online. Jerry and James talk about the big PR bomb that Jerry landed, and how it affected the way his website gets found. Even though the PR made a big splash in traditional media (newspapers), Jerry was experiencing some new found benefits online. Grab a cold one! James Erickson and Jerry Jones yes 13:37 Episode # 41 – The UFC, Zappos, and Website Bounce Rates http://marketingbeercast.com/audio/the-ufc-zappos-and-website-bounce-rates/ http://marketingbeercast.com/audio/the-ufc-zappos-and-website-bounce-rates/#comments Tue, 18 Aug 2009 18:59:24 +0000 James http://marketingbeercast.com/?p=314 Two big companies, and one very simple statistic can teach you a lot about your business.

Jerry and James discuss their upcoming outing to a UFC event, and also the focus on customer service in the Zappos culture and how they turned it into a huge payday when Amazon decided to buy them out.

Then we talk about website bounce rates and how to increase the time visitors stay on your site.

]]> http://marketingbeercast.com/audio/the-ufc-zappos-and-website-bounce-rates/feed/ 2 Two big companies, and one very simple statistic can teach you a lot about your business. - Jerry and James discuss their upcoming outing to a UFC event, and also the focus on customer service in the Zappos culture and how they turned it into a huge pa... Two big companies, and one very simple statistic can teach you a lot about your business. Jerry and James discuss their upcoming outing to a UFC event, and also the focus on customer service in the Zappos culture and how they turned it into a huge payday when Amazon decided to buy them out. Then we talk about website bounce rates and how to increase the time visitors stay on your site. James Erickson and Jerry Jones yes Episode #40 – Building Curiosity And Exclusivity In Your Business http://marketingbeercast.com/audio/episode-40-building-curiosity-and-exclusivity-in-your-business/ http://marketingbeercast.com/audio/episode-40-building-curiosity-and-exclusivity-in-your-business/#comments Fri, 14 Aug 2009 18:57:34 +0000 James http://marketingbeercast.com/?p=311 Take a lesson from Nordstrom’s most recent “look behind the curtain” sale.

Jerry and James talk about creating some exclusivity in your business, and locking in your customers for life.

And it all started when James’ wife dragged him to Nordstrom’s.

Grab a beer and a notepad… this is good stuff!

]]> http://marketingbeercast.com/audio/episode-40-building-curiosity-and-exclusivity-in-your-business/feed/ 0 Take a lesson from Nordstrom's most recent "look behind the curtain" sale. - Jerry and James talk about creating some exclusivity in your business, and locking in your customers for life. - And it all started when James' wife dragged him to Nordstrom's. Take a lesson from Nordstrom's most recent "look behind the curtain" sale. Jerry and James talk about creating some exclusivity in your business, and locking in your customers for life. And it all started when James' wife dragged him to Nordstrom's. Grab a beer and a notepad... this is good stuff! James Erickson and Jerry Jones yes 16:59 Episode #39 – Who Are The People Influencing Your Customers? http://marketingbeercast.com/audio/who-are-the-people-influencing-your-customers/ http://marketingbeercast.com/audio/who-are-the-people-influencing-your-customers/#comments Wed, 12 Aug 2009 19:47:02 +0000 James http://marketingbeercast.com/?p=308 A huge oversight for many businesses is those people that influence the decisions of your customers.

Your target market has a list of friends, family, and other people that influence their decisions.

You need to take care of these people, and by making them happy, your customers will be more likely to buy from you.

Great information, especially for service businesses.

]]> http://marketingbeercast.com/audio/who-are-the-people-influencing-your-customers/feed/ 3 A huge oversight for many businesses is those people that influence the decisions of your customers. - Your target market has a list of friends, family, and other people that influence their decisions. - You need to take care of these people, A huge oversight for many businesses is those people that influence the decisions of your customers. Your target market has a list of friends, family, and other people that influence their decisions. You need to take care of these people, and by making them happy, your customers will be more likely to buy from you. Great information, especially for service businesses. James Erickson and Jerry Jones yes 14:57 Episode #38 How To Find The Hook For A New Product Or Service http://marketingbeercast.com/audio/episode-38-how-to-find-the-hook-for-a-new-product-or-service/ http://marketingbeercast.com/audio/episode-38-how-to-find-the-hook-for-a-new-product-or-service/#comments Thu, 06 Aug 2009 19:52:00 +0000 James http://marketingbeercast.com/?p=306 Jerry helps James find the “hook” for a new service James is offering.

Sometimes, as business owners, we get so closely tied to an idea, it becomes difficult to step back and really see what is going on.

Jerry talks about what the consumers really want, and ultimately, tons of great information is revealed to help you find your hook.

]]> http://marketingbeercast.com/audio/episode-38-how-to-find-the-hook-for-a-new-product-or-service/feed/ 0 Jerry helps James find the "hook" for a new service James is offering. - Sometimes, as business owners, we get so closely tied to an idea, it becomes difficult to step back and really see what is going on. - Jerry talks about what the consumers really ... Jerry helps James find the "hook" for a new service James is offering. Sometimes, as business owners, we get so closely tied to an idea, it becomes difficult to step back and really see what is going on. Jerry talks about what the consumers really want, and ultimately, tons of great information is revealed to help you find your hook. James Erickson and Jerry Jones yes 17:03 Episode #37 What’s On Our Plates-Using Press Releases and Podcasting http://marketingbeercast.com/drink_and_grow_rich/whats-on-our-plates-using-press-releases-and-podcasting/ http://marketingbeercast.com/drink_and_grow_rich/whats-on-our-plates-using-press-releases-and-podcasting/#comments Tue, 04 Aug 2009 18:54:38 +0000 James http://marketingbeercast.com/?p=300 Jerry and James talk about what they are working on and share some insight on using Press Releases and setting up your own podcast.

We don’t just sit around all day and drink beer. We also work hard on our “real” businesses.

Jerry discusses some of his latest success with using press releases, and James talks about putting together a program for those who want to start a podcast.

Stay tuned, it’s about to get crazy!

]]> http://marketingbeercast.com/drink_and_grow_rich/whats-on-our-plates-using-press-releases-and-podcasting/feed/ 0 Jerry and James talk about what they are working on and share some insight on using Press Releases and setting up your own podcast. - We don't just sit around all day and drink beer. We also work hard on our "real" businesses. Jerry and James talk about what they are working on and share some insight on using Press Releases and setting up your own podcast. We don't just sit around all day and drink beer. We also work hard on our "real" businesses. Jerry discusses some of his latest success with using press releases, and James talks about putting together a program for those who want to start a podcast. Stay tuned, it's about to get crazy! James Erickson and Jerry Jones yes Episode #36 Four Ways To Write A Book Quickly And Easily http://marketingbeercast.com/drink_and_grow_rich/episode-36-four-ways-to-write-a-book-quickly-and-easily/ http://marketingbeercast.com/drink_and_grow_rich/episode-36-four-ways-to-write-a-book-quickly-and-easily/#comments Thu, 16 Jul 2009 15:11:53 +0000 James http://marketingbeercast.com/?p=266 You know you have a book idea in your mind… get it in writing and reap the benefits.

Jerry and James discuss 4 distinct yet super simple ways to create a book. As you heard in Episode #35, a book is the quickest and easiest way to become known as an expert in your industry.

So let’s get started… grab a beer, a pen, adn paper… this one is a great beercast!

Links mentioned in this episode:

Podclerk: http://podclerk.com

elance: http://elance.com

Ezine Articles: http://ezinearticles.com

]]> http://marketingbeercast.com/drink_and_grow_rich/episode-36-four-ways-to-write-a-book-quickly-and-easily/feed/ 0 You know you have a book idea in your mind... get it in writing and reap the benefits. - Jerry and James discuss 4 distinct yet super simple ways to create a book. As you heard in Episode #35, a book is the quickest and easiest way to become known as a... You know you have a book idea in your mind... get it in writing and reap the benefits. Jerry and James discuss 4 distinct yet super simple ways to create a book. As you heard in Episode #35, a book is the quickest and easiest way to become known as an expert in your industry. So let's get started... grab a beer, a pen, adn paper... this one is a great beercast! Links mentioned in this episode: Podclerk: http://podclerk.com elance: http://elance.com Ezine Articles: http://ezinearticles.com James Erickson and Jerry Jones yes 15:48 Episode #35 Become a Celebrity Virtually Overnight http://marketingbeercast.com/drink_and_grow_rich/episode-35-become-a-celebrity-virtually-overnight/ http://marketingbeercast.com/drink_and_grow_rich/episode-35-become-a-celebrity-virtually-overnight/#comments Mon, 13 Jul 2009 22:05:40 +0000 James http://marketingbeercast.com/?p=264 The quickest way to become an expert and gain celebrity status in your industry virtually overnight.

James and Jerry give away two very smart and easy ways to become known as a celebrity in your industry. If you are looking for a way to splash in your industry, and set yourself apart, you absolutely have to listen to this strategy.

Links mentioned in this episode:

Outskirts Press – http://outskirtspress.com/

]]> http://marketingbeercast.com/drink_and_grow_rich/episode-35-become-a-celebrity-virtually-overnight/feed/ 1 The quickest way to become an expert and gain celebrity status in your industry virtually overnight. - James and Jerry give away two very smart and easy ways to become known as a celebrity in your industry. The quickest way to become an expert and gain celebrity status in your industry virtually overnight. James and Jerry give away two very smart and easy ways to become known as a celebrity in your industry. If you are looking for a way to splash in your industry, and set yourself apart, you absolutely have to listen to this strategy. Links mentioned in this episode: Outskirts Press - http://outskirtspress.com/ James Erickson and Jerry Jones yes 12:09 Episode #34 Finding The Hook For A New Business Part 2 http://marketingbeercast.com/audio/episode-34-finding-the-hook-for-a-new-business-part-2/ http://marketingbeercast.com/audio/episode-34-finding-the-hook-for-a-new-business-part-2/#comments Mon, 06 Jul 2009 15:53:18 +0000 James http://marketingbeercast.com/members/?p=227 Form The Erickson Marketing compound, Jerry and James put the finishing touches on finding a hook for Jason’s business.

Inside, Jerry covers the two ways to create an instant hook/USP for any business, and pputs the nail in the coffin when it comes to Jason’s business, and how Jason can make a big splash very quickly.

Links:

Top Tech Secrets – TopTechSecrets.com

]]> http://marketingbeercast.com/audio/episode-34-finding-the-hook-for-a-new-business-part-2/feed/ 0 Form The Erickson Marketing compound, Jerry and James put the finishing touches on finding a hook for Jason's business. - Inside, Jerry covers the two ways to create an instant hook/USP for any business, and pputs the nail in the coffin when it comes t... Form The Erickson Marketing compound, Jerry and James put the finishing touches on finding a hook for Jason's business. Inside, Jerry covers the two ways to create an instant hook/USP for any business, and pputs the nail in the coffin when it comes to Jason's business, and how Jason can make a big splash very quickly. Links: Top Tech Secrets - TopTechSecrets.com James Erickson and Jerry Jones yes 10:15 Episode #33 Finding The Hook For A New Business Part 1 http://marketingbeercast.com/drink_and_grow_rich/episode-33-finding-the-hook-for-a-new-business-part-1/ http://marketingbeercast.com/drink_and_grow_rich/episode-33-finding-the-hook-for-a-new-business-part-1/#comments Fri, 03 Jul 2009 16:06:21 +0000 James http://marketingbeercast.com/members/?p=229 A special episode from the Erickson Marketing compound. We finish off a six pack and 2 large pizzas in no time.

Also, Jason Monogold joins us all the way from the Virgin Islands to talk about one of his new ventures and the need to find a hook to differentiate himself and create a big buzz around his new project.

On a side note, if you haven’t used the online ordering system from Dominos Pizza yet, give it a shot. I know the pizza isn’t the best, and they cut it into squares rather than slices, but the online ordering system is a lesson in managing your customers expectations and great interactive online customer service.

Links:

Top Tech Secrets: TopTechSecrets.com

Dominos Pizza: dominos.com

]]> http://marketingbeercast.com/drink_and_grow_rich/episode-33-finding-the-hook-for-a-new-business-part-1/feed/ 0 A special episode from the Erickson Marketing compound. We finish off a six pack and 2 large pizzas in no time. - Also, Jason Monogold joins us all the way from the Virgin Islands to talk about one of his new ventures and the need to find a hook to dif... A special episode from the Erickson Marketing compound. We finish off a six pack and 2 large pizzas in no time. Also, Jason Monogold joins us all the way from the Virgin Islands to talk about one of his new ventures and the need to find a hook to differentiate himself and create a big buzz around his new project. On a side note, if you haven't used the online ordering system from Dominos Pizza yet, give it a shot. I know the pizza isn't the best, and they cut it into squares rather than slices, but the online ordering system is a lesson in managing your customers expectations and great interactive online customer service. Links: Top Tech Secrets: TopTechSecrets.com Dominos Pizza: dominos.com James Erickson and Jerry Jones yes 15:27