The Kegmobile: Innovation At It’s Finest

Holy crap, check this out… a simple, yet very effective version of a kegerator.

This outdoor marvel is easily transported to any picnic, and holds a full keg, plus C)2 canister, plus ice!

And it has a handy external tap.

Pure genius… you can get one here: http://kegmobile.com

Harry Potter and the Pint of Liquid Courage

People are up in arms over the amount of alcohol featured in the new Hrry Potter movie.

I haven’t seen it (I’d rather be kicked in the kidneys by Mirko Cro Cop)

I guess there aren’t enough problems in the world that we have to search out things to complain about.

Well – Alcohol Has Major Role in Latest Potter Movie – NYTimes.com.

A Great Lesson In Beer Marketing: Schlitz Beer Ad

If you know anything about the advertising industry, you know that Claude Hopkins was on top of the game. His book “Scientific advertising” can be found almost anywhere and is considered  one of the “must own” books on copywriting.

Here Mr. Hopkins takes great care to tell the consumer obout the process of crafting a pure beer.

This built massive value in the product, and rocketed Schlitz beer to the top of the beer world in the US in a matter of months.

Here’s a pic of the ad:

Heres the complete article: Copywriting: Claude Hopkins Schlitz Beer Ad.

One More Way To Enjoy Guiness – Ice Cream

Hopefully this comes to the US soon, and maybe even gets a wide distribution (Ben & Jerry are you listening)…

Guiness Ice Cream!!!

via - Beer Ice Cream and other tidbits | Love Good Beer.

It’s All-Star Week, Here’s a Baseball & Beer Quote

“Beer needs baseball, and baseball needs beer – it has always been thus.”
-Peter Richmond

And here’s a bonus…

“I feel sorry for people who don’t drink. When they wake up in the morning, that’s as good as they’re going to feel all day.”
-Frank Sinatra

Biofuel from Beer Waste

Wow, leave it to those crazy Germans to create some sort of fuel from beer waste.

They use this fuel to create energy to make more beer… wow, that shouldn’t be considered waste at all.

Get the Nobel Prize ready, we have a winner.

German-led Collaboration Yields Biofuel from Beer Waste | Emily Gertz.

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