James and Jerry started drinking a little early today, but it seems they gave some incredible insight about framing the next interaction, and discussed, in detail, how to always let your customer or client know exactly what is going to happen next. PLUS, Jerry lets you know about a future interaction to look out for!
James and Jerry discuss how a business should be named. James shares his 3 “don’ts” for naming anything, and Jerry talks about the process he and James went through to name one of his new business ventures. The key is to convey your benefits to a prospective customer, and quit worrying about what “sounds cool.”
James and Jerry continue their discussion about attracting customers and getting what you want form them. They go deep into controlling the initial experience, and James coins a new phase… “The Tour of Testimonials.” Find out what it is, and how to use it.
James and Jerry talk about converting more website visitors to prospects and customers using a “squeeze” page, and a tunnel system. They also venture into Google adwords, and how to create a customer experience. Plus, How much did presidential candidate Barack Obama spend on Pay Per Click ads in February of 2007?
THis is the second part of the first podcast where Jerry and James continue to talk about word of mouth, and personality and how it effects your bottom line…
Personality, Image, and Transfer of Relationships [35:39m]: Play Now | Play in Popup | Download (267)This is the first episode of the marketing beercast. Just two marketing experts sitting down with a beer, some food, and a whole lot of ideas, I hope you enjoy it!