A Great Lesson In Beer Marketing: Schlitz Beer Ad

If you know anything about the advertising industry, you know that Claude Hopkins was on top of the game. His book “Scientific advertising” can be found almost anywhere and is considered  one of the “must own” books on copywriting.

Here Mr. Hopkins takes great care to tell the consumer obout the process of crafting a pure beer.

This built massive value in the product, and rocketed Schlitz beer to the top of the beer world in the US in a matter of months.

Here’s a pic of the ad:

Heres the complete article: Copywriting: Claude Hopkins Schlitz Beer Ad.